For years, digital marketing has been taking over the market share that print media used to dominate. The popular refrain states that “print is dead.” However, the […]
How (Digital) Print is Making a Comeback
Posts archive for September, 2021
4 Mistakes to Avoid When Sending Your Next Email Campaign
We have all done it: hit that send button just a little too soon, only to immediately realize we made a glaring error in the text. Now, […]
3 Ways to Improve Direct Mail Response Rates
Many marketers strive to raise their direct mail response rates, but do not know where to start. Anything from the offer to the execution to the mailing […]
How the Pandemic has Shaped Visual Marketing Trends
One area of marketing that has greatly benefitted from the pandemic is all things visual. To best engage with customers and manage their newly remote workforce, brands […]
Targeting Your Audience at Home with Print
With people spending more time at home than before and many still working from home, several of the advertising channels previously used to reach certain audiences are […]
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