When you are working on growing your client base, the most valuable knowledge you can acquire is which people are already interested in your product or service. […]
How to Use Geofencing to Widen Your Audience
Posts archive for 2021
How (Digital) Print is Making a Comeback
For years, digital marketing has been taking over the market share that print media used to dominate. The popular refrain states that “print is dead.” However, the […]
4 Mistakes to Avoid When Sending Your Next Email Campaign
We have all done it: hit that send button just a little too soon, only to immediately realize we made a glaring error in the text. Now, […]
3 Ways to Improve Direct Mail Response Rates
Many marketers strive to raise their direct mail response rates, but do not know where to start. Anything from the offer to the execution to the mailing […]
How the Pandemic has Shaped Visual Marketing Trends
One area of marketing that has greatly benefitted from the pandemic is all things visual. To best engage with customers and manage their newly remote workforce, brands […]
Targeting Your Audience at Home with Print
With people spending more time at home than before and many still working from home, several of the advertising channels previously used to reach certain audiences are […]
Integrating Your Print and Digital Marketing Strategies
There are many benefits of using either a print strategy or digital advertising for your latest marketing campaign. With both being very valuable and proven options, which […]
Our Top 3 Facebook Advertising Strategies
You can promote your material in a variety of ways on social media, but Facebook advertising is one that is particularly effective. You will almost certainly find […]
Tracking Response Rate for Direct Mail
The most obvious way to deem your marketing campaign a success is by an increase in sales or leads. But is this the most accurate way to […]
Improving Customer Satisfaction Online
We often talk about how to improve consumer happiness. Companies spend a lot of money going above and beyond to keep clients happy and coming back. However, […]
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