Our Top 3 Facebook Advertising Strategies
You can promote your material in a variety of ways on social media, but Facebook advertising is one that is particularly effective. You will almost certainly find your target demographic among Facebook’s billions of daily active users. All you have to do is figure out how to get your content in front of them. Given that the organic reach of a Facebook post, while still important, is quite low, your efforts are better spent making the advertising side of your content succeed. Read on for three of our favorite Facebook advertising strategies for promoting content.
Harness New Audiences with Content Buckets
Many content creators are concentrating on volume. They are looking for more fans and followers. With that in mind, start by expanding your audience by reaching out to those who are unfamiliar with your brand but are interested in your topic. By creating buckets for content, you won’t have to waste time establishing large Facebook campaigns for each piece of content you produce.
The principle is straightforward. You design a single campaign and add new content to that campaign every time you want to post something new. You will choose one goal for each bucket, such as views or engagement, and you may also track which pieces of content perform best over time based on the cost per click/view. This way, you don’t have to guess what is best because you let the Facebook algorithms and the consumers pick.
Target Existing Followers
As vital as it is to reach new audiences, it is also critical to engage with those who are already part of your audience. Email lists are always an option here, but for a fresh way to connect, you also can use Facebook retargeting ads to offer up new promotional ads to people who have engaged with your previously published content.
First, you will create a custom audience targeting a certain group that has interacted with certain content of yours. When your campaign goes live, the content promoted will only be seen by the people you specified. The Facebook algorithm will reward you because these users are already familiar with your material, resulting in less expensive clicks and views.
Incorporate your Content into your Funnel
Likes and clicks are fantastic, but they don’t mean anything if they don’t convert into sales. As part of your sales and marketing funnel, use these steps when promoting content.
- Create content that is tailored to your ideal clients.
- Promote it to relevant customers.
- Retarget those who have viewed your content with a deal that requires contact info.
- Follow up with people who have expressed interest in the offer and close.
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