We already know that social media marketing is a crucial element of any brand’s digital advertising strategy, especially in today’s saturated market. But simply knowing this isn’t enough.

The advertising scope on social media platforms is undeniably unrivaled, and (we dare say) even beyond the vision of most marketers. Social media marketing heroically sustained the ambiguity of 2021 – thanks to the pandemic –   and we’re positive it’ll join us in 2022.

So if you seek to create brand awareness, encourage conversions and advance your ROI in the upcoming year, building a solid social media marketing strategy is the way to go.

If you don’t know where to start, it’s okay. Through this guide, Graphic Media Solutions will help you build a killer social media marketing strategy. Whether you’re totally new to social media marketing or want to double-check your priorities, the following steps have you covered:

#1: Set Sensible Goals

Ask yourself what you wish to accomplish through the social media strategy. This question is important because the groundwork of this strategy relies fully on your business goals. Some of the common social media goals for 2022 that brands of all shapes and sizes can pursue include:

• Driving website traffic
• Generating higher leads and sales
• Increasing brand awareness and audience
• Boosting engagement

Your goal(s) will define your strategy as well as how much resources you’ll have to dedicate to your campaigns. Just ensure you’re setting goals that make sense for your brand. If in doubt, keep the social media strategy simple instead of complicating it with several distracting objectives. Pick one or two priority objectives and rally the team around them.

#2: Know Your Audience

Every year, around 37 billion dollars are wasted on flopped advertisement efforts. Plus, advertising isn’t exactly cheap. Therefore, if you wish to safeguard yourself from avoidable risk, ensure you’ve put sufficient effort into knowing your target audience. Luckily, this isn’t hard to do today, thanks to numerous social media analytics tools and demographic data available online.  When used correctly, these tools can provide invaluable insights regarding your audience, enabling you to create posts and ads that engage them, divert traffic, and encourage sales and lead generation.

Here are some leading social media platforms that can be used to target particular market segments: 

#3: Establish Key Metrics & KPIs

Irrespective of your goals and industry, a social media marketing strategy must always be data-driven. Therefore, employ efforts toward social media metrics that actually matter. A good marketer knows that an effective social media marketing strategy is based on numbers.

Thus, dig deep into data that aligns with and supports your ultimate goals for a winning social media strategy. Here are some important metrics to consider:

• Clicks
• Paid and organic likes
• Engagement
• Reach
• Hashtag performance

#4: Boost Engagement Through Content

For an effective content strategy, marketers must be aware of current and upcoming social media trends. For instance, there was a time when “hashtags” were all the hype, but in 2021 there was a major shift towards short videos.

Knowing what will sell in these evolving times can certainly determine the success of your social media strategy in 2022. 

Let’s Get Started!

A majority of people are presently found on social media platforms, and that’s exactly where your brand should be focusing resources to your marketing efforts. Knowing your audience, business objectives, and the latest trends can help you build a killer social media strategy for 2022 and the years ahead.

If you feel you can’t do this alone, don’t hesitate to reach out to us by clicking here. We can help you create your winning social media strategy!