All posts by Roger Morrison

With the many different ways people engage the internet in 2021, some argue that website homepages are not important anymore because they are not the first page […]

In the digital age, is there still a place for direct mail advertising? Like any other form of advertising, even digital channels have their shortcomings. This is […]

You’ve been diligent with creating and posting your social media messages, but you’re not sure if you’ve been seeing results. How can you tell if your strategy […]

Business cards are one of the most standard and ubiquitous pieces of print you’ll encounter in your professional life. But did you know you can use this […]

Recently, IP targeting has made waves in the advertising industry. It also has brought up a lot of questions, often about how best to harness its unique […]

So you’ve managed to get your potential customer through your doors – your job with marketing is done, right? Not quite. The inside of your store is […]

In a world where online and social media marketing campaigns are ever-expanding, email marketing is still a vital tool in every company’s arsenal. If you’ve been neglecting […]

The delivery of COVID-19 vaccines to millions of Americans this winter means many things, and one of those things is that your business is probably planning a […]

The doomsday scenario that befell print advertising with the adoption of digital ads turned out to be temporary. As sidebar and pop-up ads inundated every webpage, consumers […]

Digital marketing is a challenge because the internet is saturated with advertisements. This makes it difficult to stand out among competitors. It is also why video content […]