All posts by Roger Morrison

As the New Year approaches, many people are ready to throw 2020 down the drain and begin anew. Unfortunately, the pandemic is not over yet. We are […]

When you are designing any form of print or digital advertising, there are many important features to consider. One of those features is how long your content […]

You spend hours carefully curating the perfect email to send to your customers, and it fails! You’ve sent it to your entire email marketing list, but hardly […]

Direct mail is not going extinct, and as the digital marketing world gets overly-saturated, direct mail is making a comeback. Small business and marketing agencies are finding […]

Digital marketing has not replaced print marketing. Instead, they now complement each other. The best way for your organization to help them do this is to include […]

The explosion of social media and online reviews has had a significant impact on the marketing industry. How do entrepreneurs respond to positive or negative critiques of […]

If you are a convenience store or brick and mortar retail outlet, and you are sending direct mail, congratulations! You are using a tried and true marketing […]

In any marketing strategy, you want to show authenticity and build trust. This means clearly offering a product or service, but it means presenting its value and […]

Manipulating consumer behavior is the art of marketing, but nudging customers with healthy grocery images is a noble pursuit. Not only does it move perishables that are […]

Many businesses are struggling to reach their customers who have decided that staying at home is the best way to remain safe from COVID-19. Their commitment to […]