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At the end of the 2019-2020 school year, the COVID-19 pandemic robbed many high school seniors of their proms, graduations, and other once-in-a-lifetime moments. It was traumatic […]

In the late 1920’s, a company called Burma-Shave began using sequential advertising to enhance their branding, and it worked. The small series of road signs, each containing […]

Many small businesses have been able to successfully continue operations with social distancing during the pandemic. The problem is that they aren’t able to reach their customers […]

The death of direct mail has been declared inevitable by many, and it is true that there has been a mass and rapid migration to online advertising […]

Online digital marketing is the go-to method for small businesses who want to enter or enhance their presence in a market, but everyone is doing it. As […]

Electronic marketing strategies are appealing because they are inexpensive and can reach a large number of people, yet many electronic ads don’t entice consumers to engage. Social […]

Recently, many businesses have limited their investments in marketing due to uncertainty during the pandemic. Nobody knows if businesses will shut down again, and certain businesses have […]

Creating a call-to-action in online advertising is relatively easy when compared to print advertising. This is because with the simple click of a button, a customer can […]