Bring back Analog Marketing and Kickstart your Relationship Building
Online digital marketing is the go-to method for small businesses who want to enter or enhance their presence in a market, but absolutely everyone is doing it. As a result, the internet is saturated with advertisements. The effect of the advertising is diminished because customers automatically see the ad/email/banner/reel as a sales pitch instead of offering valuable information. This is why a good marketing mix is more important than ever, and it should include true analog marketing to build relationships.
What is Analog Marketing?
When you think of analog marketing you should think of it as offline marketing. It is traditional marketing channels that don’t include social media or websites. At one time, the marketing world thought analog marketing was losing its efficacy because of the overwhelming progression into the digital age. However, the overwhelming presence of internet advertising has caused consumers to appreciate traditional marketing forms even more than previously expected.
Specifically speaking, there are many examples of analog marketing. Direct mail, television or radio ads, billboards, and print advertising in magazines and newspapers are all good examples. It simply means it isn’t internet marketing.
How Does Analog Marketing Build Relationships?
Analog marketing has also been called relationship marketing, and this is where modern analog marketing differs from traditional marketing strategies. Sure, it is about brand recognition and visibility, but it is also about much more than that. It is about relationships, personalization, and connecting with people who will start to trust and appreciate your business, turning them into repeat customers.
Trust and appreciation is difficult to cultivate with online advertising: although, it is very important and can be achieve by two-way communication channels and reviews. In analog marketing, the relationship is built by effort and authenticity. This is because non-digital marketing strategies take more time. They are often created through print media that can be cumbersome to distribute but worth the effort.
Imagine that instead of sending an email thanking a customer for their business, you send a letter via direct mail. This signifies the fact that you value your customer enough to actually mail them a personal correspondence. Similarly, there are very little limitations on analog marketing methods because they don’t have to fit on a computer screen. This provides endless creative opportunities.
Analog Marketing Will Continue to Thrive in the Future
It is not surprising (to us) to see the comeback that analog marketing is making during a time of enormous internet use, with so much online noise blocking relevant content on a regular basis. Much like face-to-face communication is a missed form of communication that only gained appreciation with its loss, traditional marketing is a refreshing medium that is now the exception and not the norm. It also gives businesses an opportunity to create a marketing mix that is highly effective. GMS continues to show clients large ROI using Digital Printing, Print Management, Publishing & Media Buys alongside Email Marketing, Text Marketing, IP Targeting & Social Media Management to create an all-encompassing business marketing strategy. Click here and ask us how we can help you today.
