Email Marketing: The #1 Way to Grow Your Brand
Email marketing can either be fully integrated into your marketing strategy or it can be used as a standalone side project; whichever road you take, one thing’s certain – the benefits of email marketing are profound. In fact, it’s one of the most lucrative direct marketing channels, generating substantial ROI. For this alone, emails should be an integral element of your digital marketing strategy.
Here are a few ways you should be leveraging the power of an email marketing strategy to grow your business:
Introduce a Personal Touch
It is a great idea to add personal elements to your email content whenever and wherever possible. Address recipients by their name. Craft meaningful messages that actually address their needs and interests. These practices aren’t just becoming more prevalent, they are now expected.
Add Clear & Focused CTAs
The ultimate objective of email marketing is to drive traffic to your website’s landing page. If you aren’t driving clicks, your subscribers can’t be converted into consumers. Therefore, it’s crucial to have specific calls to action (CTA) in the email message to drive traffic. Your aim should be to guide the receiver to take a particular call to action. For the best user experience, the CTA, landing page, as well as the email should be congruent.
Encourage Receivers to Respond
Instead of waiting for your recipients to act like the old days, open doors for meaningful conversations with your target audience – people who are actively engaging with your business digitally. You can achieve this by using specific CTA, drafting enticing subject lines, and targeting content.
Just Get Started!
Getting started with email marketing, even from scratch, is not hard. Find out what your message is and get the target audience’s permission to send them emails. Make sure your initial messages contain all aspects of your business, which give you opportunities to learn what your digital audience is interested in. Tailor subsequent messages to what you’ve learned from captured data, and do not overstay your welcome by popping up on the receiver’s mail box every day!
If you wish to learn more about our unique approach to email marketing, driven by 20+ years of experience, our team stands at the ready to assist! Feel free to contact me directly, or contact GMS here for more information.
