Over the past several years direct mail has been enjoying a resurgence. In fact, 65 percent of direct mail recipients have bought something from a direct mail […]
10 Strategies that Get Your Direct Mail Noticed
All posts tagged: Variable Printing
3 Ways to Improve Direct Mail Response Rates
Many marketers strive to raise their direct mail response rates, but do not know where to start. Anything from the offer to the execution to the mailing […]
5 Uses for Variable Information Printing
The convenience of digital printing has allowed advertisers and businesses to utilize many new innovations in printed media. One such technique is variable information printing (VIP). With […]
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